Celebrity Influence In Today’s World
Celebrities are a way of modern world. The
very fact that they influence upon the masses as well as the individuals, makes
them celebrities. The varied influence they create accounts towards their Star
value and their commercial value or status/image value. They all have their
influence niche and yet there are individuals and masses who don’t get influenced
at all by any of the celebrities!
Celebrities are celebrated individuals who
influence upon the masses as well as the individuals. A good socializing
individual may become friend with many others and be cherished, sought after
and adored by many of them but he would be lacking mass appeal. And a good
commander or leader can lead the masses with their inspiring speeches, views,
plans and image but doesn’t reach down to the individual’s life. But Celebrities,
by the nature of their work, are appealing to the masses and, by the nature of
their on-screen or off-screen lifestyle, are identifiable as one of our type
individuals. So, they are followed and practiced in style, acts, by their
words, dos and don'ts by their words, living and glam, simply conversed about, openly discussed and criticized,
loved, adored and aspired to be like them.
But their influence varies upon various
masses and individuals. And it’s also dependent upon niche and intellect. So,
the people working or living in a particular field are influenced by on-screen
or off-screen roles or lifestyles of that field. This helps them in their
commercial value as they gather masses for that niche products. Similarly, kids and young people with a developing mind also get interested in screen life as they get a ready platter of various varieties as well as gossips and reactive instances to keep themselves up to date with their own real life experiences.Then the variety of interest and the consequent influences also impact in various ways upon the economic classes and social classes. So the lower classes stick to the language, cast, caste and class, they watch them in awe. The lower Middle Classes rely on them as a source of information and learning and go way out to spend money on these kinds of lifestyles. The upper Middle Class have many more resources of information and learning and they start analyzing them critically. This is where Celebrities become different from leaders and commanders. If these get wrong analysis, they fail. But if celebrities get wrong, they strive further and have a chance to succeed just like all of us in our life. For the Rich Class and established Social Persons, celebrities are a media to convey their views to the people. The better and the more accurate a celebrity is, the more pay packet he gets.
One of the modern trends is that celebrities are acting or directly/indirectly speaking out the stories, politics, business deals, etc. going around in this world or in the cyber-world or in the meta-world. And since the common people are lacking such reach of eyes and ears or even the well established people are not able to be aware about all the various cyber worlds or the meta-world or the ground-zero facts, the celebrities become the ready and noticeable source of such information. Naturally, the more accurate they are, the more following they get and the more they and their co-business people earn. The bad aspect of this is that a big celebrity may knowingly or unknowingly promote wrong or inaccurate information and maybe used for such purpose until the inaccuracy is discovered. Such chances have given the gossip world and social media a new frontier for cross-firing. When each party tries to prove themselves correct. This has become the modern make or break reason of our world's personalities.
But as the
individual’s intellectual grows, he starts thinking about wider number of
fields and then the niche influence diminishes. Similarly, other niche
influencers also start influencing him but only to a limited extent.
Eventually, this influence gets limited to just knowing about what they (celebrities)
are saying or showing or maybe nil altogether. Obviously, if he can think
better about his life’s style, acts, by their words, dos and don'ts by their words, living, glam, etc. then why would he look
upon somebody else? So the celebrity influence nullifies or modifies with the
intellectual or economic stature. Here, the commercial celebrities perish and
only celebrities of status/image survive. IPYadav
